Dee Why Beach, Sydney, Australia
New flip-flop brand, Moeloco, held their official launch event at Dee Why beach this morning, supported by a beautiful crowd and stunning weather, creating the perfect conditions to showcase this new brand and tell people a little more about how purchasing Moeloco’s is helping to create a better world for children in Calcutta.
The event allowed founder, Kathy Wong, to explain a little bit more about what drove her to create the product and set up the business model that she has, as well as to give an insight into what a difference Moeloco, and those who purchase them, will make in the lives of children who have absolutely nothing. Listening to Kathy read a letter from JP, UK director of the Hope Foundation, Moeloco’s charity partner, you couldn’t help but be moved into action, if you hadn’t already.
Ryan and Katja Girdler from Girdler’s lent their support, both in person and by providing the breakfast and coffee to those who were there and then took their generosity one step further by offering their premises as a retail space to expose Moeloco’s to the 2,000-3,000 people who drop by the cafe each week.
And, take a look at the video from the morning to get an idea of the philosophy and people behind the brand.