Climate Comms Champion Awards 2020
As an industry the different agency groups; PR, Communications, Marketing, Advertising, Media Buying, collectively have enormous power in persuading and influencing consumers, community and businesses.
Words and images can convey almost anything we want them to simply by selecting the right nuance or creatively omitting information to create an entirely different context.
The French National Convention in 1793, Member of the British Parliament, William Lamb in 1906 and Sir Winston Churchill have all given voice to the statement made famous by the comic book character Peter Parker; with great power comes great responsibility.
Comms Declare are taking that responsibility seriously and are inviting members of the communications industry to join their ranks and declare for the climate and use their skills and influence to improve our industry, our practices and those of our clients.
And, to get a pulse of the industry they sent a survey, compiled by The Navigators, to 200 Australian agencies in Australia to determine current business practices, policies and procedures around climate action and environmental issues.
The survey identified the leading agencies in four categories, Clean Air Champion, Climate Ambition Champion, Green Employer Champion and Cleaner Clients Champion. Out of these four categories the agency with the best overall score was selected as the Climate Comms Champion.
Whilst our core value is community and our work is very much centred on people and community, without a safe and habitable place to live, neither people nor community can survive. We have built in several practices to our agency that specifically address how we can reduce our impact on the world and, to create a path to doing better we have pledged, along with 700 other businesses to be Net Zero by 2030.
As a Certified B Corp we know that we can have an influence on the environment, even as a service business, and this is what drives us to make changes and do better.
So, to be named as a finalist in the category of Green Employer Champion was a wonderful surprise and an achievement that we’re very proud of.
But, we won’t be stopping there. We can all do more and, as we make our re certification plan for October next year, we’ll be developing more ways to help save our planet.
Congratulations to fellow B Corp, Benedictus Media, for taking out the overall Comms Climate Champion for 2020. Yet another occasion for pride in this amazing community.
Image by Comms Declare