Purpose has been a business buzzword for a while now, almost to the point where I’m tempted to abandon it. As is often the case, something that works attracts attention, especially by people trying to find an edge. But here’s the thing about purpose. It isn’t an edge. An edge is hard and angular. It’s sharp and superficial.
Across the first half of 2020, one of the biggest challenges in the business world has been how to keep a team engaged when we’re isolated from each other which makes engaging your team in your company’s purpose more important now than ever.
With #BCorpMonth in full swing in Australia it has triggered a reflection on how becoming a B Corp has made us do better in business and help others do better in their business.
I was listening to an episode of The Signal podcast recently about the life and achievements of Bob Hawke and realised that there was so little about him that I actually knew. When I arrived in Australia almost 30 years ago, Bob Hawke was nearing the end of his tenure and my most vivid memory…
The Purpose Problem It seems that purpose is the word on everybody’s lips at the moment. You’ll find it very prominently on this website that we do PR on Purpose and, being part of the Conscious Capitalism community I’m officially a card-carrying member of the purpose club. The other day I read an article that suggested our…