If you’re in the communications or marketing industry you will most likely have come across the story of Roxy Jacenko and her lazy team. Working all hours won’t deliver success, but that was the attitude delivered by Jacenko to her team via a recent media interview. If you haven’t had the privilege, the basic gist…
The Purpose Problem It seems that purpose is the word on everybody’s lips at the moment. You’ll find it very prominently on this website that we do PR on Purpose and, being part of the Conscious Capitalism community I’m officially a card-carrying member of the purpose club. The other day I read an article that suggested our…
#straya As we head into another new business year (does anyone really work in January – in our defence it’s near impossible to sleep so functioning on all cylinders is a rare occurrence at this time of year), I have high hopes that this fine country is in the process of a brand identity renewal.…