Purpose has been a business buzzword for a while now, almost to the point where I’m tempted to abandon it. As is often the case, something that works attracts attention, especially by people trying to find an edge. But here’s the thing about purpose. It isn’t an edge. An edge is hard and angular. It’s sharp and superficial.
When a crisis hits it can be easy to think you need to change how you communicate both internally and externally but if you have solid communication processes in place there is no need to change.
Whilst it’s accepted that leaders need to make informed decisions when communicating through a crisis. Good leadership is shown through listening and knowing how, what and when to communicate to those you lead especially when emotions and anxiety are running high.
If you’re an organisation that wants to have a positive social impact or change the world, creating stories of impact and sharing your concepts widely for long enough periods, and gathering like-minded collaborators who add to the imagined reality that you want to create, you can help to generate a new way of doing things that can turn the tide.
The concepts of connection, community, story sharing and the interrelation of whole ecosystems and smaller ecosystems within that are shared by Tyson Yunkaporta in his book Sand Talk could change the world if only people would listen.
I was listening to an episode of The Signal podcast recently about the life and achievements of Bob Hawke and realised that there was so little about him that I actually knew. When I arrived in Australia almost 30 years ago, Bob Hawke was nearing the end of his tenure and my most vivid memory…