When the concept of Justice, Equity, Diversity and Inclusion (JEDI – yes, someone has a sense of humour and/or a love of Star Wars!) is raised, often the default position of most companies is to roll out their shiny, carefully crafted Diversity and Inclusion Policy/Statement and submit it as evidence that they’re an employer of choice.
More and more brands are using their platform to become a force for good in the world but can use it’s own self-interest, to generate revenue, as the catalyst for change or will it merely been seen as and act as a marketing ploy to sell more products?
Over the last few days interest and commentary has been building around the new ad from Gillette, which tackles the very tricky subject of toxic masculinity, and it looks like the debate is set to continue over this highly polarising subject. In recent times, several major brands have, with varying degrees of success, attempted to…
I had planned to steer clear of the ‘wedding of the century’, making a lot of eye rolling over the circus that led up to the big day. I’d resolved that I would check in to look at the dress in my Facebook feed and that would be it. However, at 8.30pm on Saturday…
#straya As we head into another new business year (does anyone really work in January – in our defence it’s near impossible to sleep so functioning on all cylinders is a rare occurrence at this time of year), I have high hopes that this fine country is in the process of a brand identity renewal.…