More and more brands are using their platform to become a force for good in the world but can use it’s own self-interest, to generate revenue, as the catalyst for change or will it merely been seen as and act as a marketing ploy to sell more products?
I had planned to steer clear of the ‘wedding of the century’, making a lot of eye rolling over the circus that led up to the big day. I’d resolved that I would check in to look at the dress in my Facebook feed and that would be it. However, at 8.30pm on Saturday…
#straya As we head into another new business year (does anyone really work in January – in our defence it’s near impossible to sleep so functioning on all cylinders is a rare occurrence at this time of year), I have high hopes that this fine country is in the process of a brand identity renewal.…