Welcome to the random musings of our creative director. We want to share how we feel about business and life, how the two things are intertwined and how consciousness really does lead to a more fulfilling and successful existence for all. You won’t find tips or tricks here, instead you’ll be inspired by businesses that we feel are kicking goals when it comes to running heart-centred organisations and who walk their talk with passion. There will probably be some opinion-sharing too, tongue-in-cheek and with hopefully a bit of humour too.
More and more brands are using their platform to become a force for good in the world but can use it’s own self-interest, to generate revenue, as the catalyst for change or will it merely been seen as and act as a marketing ploy to sell more products?
With #BCorpMonth in full swing in Australia it has triggered a reflection on how becoming a B Corp has made us do better in business and help others do better in their business.
I was listening to an episode of The Signal podcast recently about the life and achievements of Bob Hawke and realised that there was so little about him that I actually knew. When I arrived in Australia almost 30 years ago, Bob Hawke was nearing the end of his tenure and my most vivid memory…
If you’re in the communications or marketing industry you will most likely have come across the story of Roxy Jacenko and her lazy team. Working all hours won’t deliver success, but that was the attitude delivered by Jacenko to her team via a recent media interview. If you haven’t had the privilege, the basic gist…
Over the last few days interest and commentary has been building around the new ad from Gillette, which tackles the very tricky subject of toxic masculinity, and it looks like the debate is set to continue over this highly polarising subject. In recent times, several major brands have, with varying degrees of success, attempted to…
I had planned to steer clear of the ‘wedding of the century’, making a lot of eye rolling over the circus that led up to the big day. I’d resolved that I would check in to look at the dress in my Facebook feed and that would be it. However, at 8.30pm on Saturday…
What’s Your ROI (Return On Impact)? Social purpose and social impact are topics that are discussed in the media and online with increasing regularity at the moment. And, whether you realise it or not, we all, both individuals and organisations, have a social impact. The question is whether, and to what extent, your impact is…
The Purpose Problem It seems that purpose is the word on everybody’s lips at the moment. You’ll find it very prominently on this website that we do PR on Purpose and, being part of the Conscious Capitalism community I’m officially a card-carrying member of the purpose club. The other day I read an article that suggested our…
#straya As we head into another new business year (does anyone really work in January – in our defence it’s near impossible to sleep so functioning on all cylinders is a rare occurrence at this time of year), I have high hopes that this fine country is in the process of a brand identity renewal.…
Spot(Moon)Light On Getting It Right I’m sure many of you watched in horror earlier in the week when, on the set of the Oscars during the final award, there was frantic scurrying to halt proceedings during the announcement of Best Picture, although not before there was enough time to make three speeches. Within hours there…
What Does Your Business Heart Look Like? I find having a business heart an interesting concept. My business journey, particularly over the last twelve months, has seen me delve deeply into why I do what I do. For a while this was the source of great stress because I thought that there had to…
Finding Your Flow In Business I’ve been very lucky during my business journey, spanning the last 11 years or so, to seem to have been in the right place at the right time when it comes to opportunities to show your stuff. When I was a solo business owner-wordsmith right at the beginning, my timing…
Bright And Shiny Good Deeds It’s hard being a conscious business these days, especially when you work in the service industry. Once you open your eyes you see them everywhere and it’s very easy to get caught up in every bright and shiny good deed that’s going around. This happened to me last year, a…
I was reminded yet again recently, not that I personally have ever forgotten, that genuine connection is worth as much, if not far more than the perceived honour of being featured in the media. One of my biggest issues is getting people to understand that public relations is NOT media relations. Seriously, it isn’t, and…
Well, actually, it probably is just another New Year blog post but without a resolution in sight. I’m getting the vibe that 2014 was a particularly challenging year for many people, me included, but the main theme for the year was growth and learning. So many people I know were presented with adversity and triumphed,…
Random Acts Of PRness So, it’s a couple of years since I’ve blogged. And, truth be known, what came before was less of a blog and more of a few articles designed to establish my credibility within an industry that seems to have lost its way a bit, at least to the outside world. As…
