What Does Your Business Heart Look Like? I find having a business heart an interesting concept. My business journey, particularly over the last twelve months, has seen me delve deeply into why I do what I do. For a while this was the source of great stress because I thought that there had to…
Service Today Makes Smart 100 List At Underground Communications, we love working with innovative clients who are doing something spectacular. So we’re thrilled that out client Service Today has made the Smart 100 list with their Review Bee service! The Smart 100 index was developed by Anthill in 2008 to identify and rank Australia’s 100 most innovative products. It is…
A Great Outcome For Innovative Air Solutions Earlier this year, we worked with Innovative Air Solutions on their project with Commander, which shut down Bridge Street in Sydney’s CBD for 15 hours. The project was to replace two inefficient air conditioning units, both using the refrigerant R-22, which is being phased out under the Montreal Protocol due to its…
Finding Your Flow In Business I’ve been very lucky during my business journey, spanning the last 11 years or so, to seem to have been in the right place at the right time when it comes to opportunities to show your stuff. When I was a solo business owner-wordsmith right at the beginning, my timing…
Bright And Shiny Good Deeds It’s hard being a conscious business these days, especially when you work in the service industry. Once you open your eyes you see them everywhere and it’s very easy to get caught up in every bright and shiny good deed that’s going around. This happened to me last year, a…
Innovative Technology Shuts Down Bridge Street In the early hours of 1st March, 2015, Innovative Air Solutions and Gillespie Cranes will roll a crane with a 350 tonne rating into Bridge Street to begin a 15 hour operation to lift and remove two outdated air conditioning units that use phased out refrigerant R22, on the…
I was reminded yet again recently, not that I personally have ever forgotten, that genuine connection is worth as much, if not far more than the perceived honour of being featured in the media. One of my biggest issues is getting people to understand that public relations is NOT media relations. Seriously, it isn’t, and…
Moeloco Featured In The Weekend Australian Magazine For the last part of 2014 we were working towards the launch event of our amazing client Moeloco. The Moeloco Beach Walk for Hope was a huge success and it even gained coverage in the Weekend Australian Magazine! If you’re a subscriber, you can read their coverage of the…
Dee Why Beach, Sydney, Australia New flip-flop brand, Moeloco, held their official launch event at Dee Why beach this morning, supported by a beautiful crowd and stunning weather, creating the perfect conditions to showcase this new brand and tell people a little more about how purchasing Moeloco’s is helping to create a better world for children…
Well, actually, it probably is just another New Year blog post but without a resolution in sight. I’m getting the vibe that 2014 was a particularly challenging year for many people, me included, but the main theme for the year was growth and learning. So many people I know were presented with adversity and triumphed,…