random acts of pr ness

why underground?

Our brand evolved partly from our Creative Director’s desire to return to a time and culture that created her personality, and partly because our name conveys our philosophy to work with you in partnership and support your goals with a strong commitment to authentic communication.

We’re not radical in the subversive sense, but we do have a desire to change things for the better; for our clients, their communities and, if we’re lucky, be a part of the cultural revolution that sees a more accepting and equal life for all.

It's our mission to work with businesses who have something new and unique to share with the world, and to help them become the new paradigm in business leadership, guiding the way for a different business culture. Working behind the scenes, we want to help define a new ethos through our clients to bring more balance to the lives of everyone.