be
uncommon.

The Purpose Problem

It seems that purpose is the word on everybody’s lips at the moment. You’ll find it very prominently on this website that we do PR on Purpose and, being part of the Conscious Capitalism community I’m officially a card-carrying member of the purpose club. 

The other day I read an article that suggested our current focus on seeking our purpose is causing unnecessary stress, especially when applied to 20-somethings who begin to feel less than perfect if they can’t articulate their raison d'être in 10 words or less.