be
uncommon.

Random Acts of PRness

 

So, it’s a couple of years since I’ve blogged. And, truth be known, what came before was less of a blog and more of a few articles designed to establish my credibility within an industry that seems to have lost its way a bit, at least to the outside world.

As PR professionals I sometimes think we’ve done a rubbish job of PR for ourselves because I don’t think I’ve ever really met anyone who thinks that PR is anything other than sending out media releases and organising a good old shindig.