be
uncommon.

Bright and shiny good deeds

It’s hard being a conscious business these days, especially when you work in the service industry. Once you open your eyes you see them everywhere and it’s very easy to get caught up in every bright and shiny good deed that’s going around.


This happened to me last year, a couple of times. I got involved in projects that, on the surface, seemed like they were the ideal thing to be involved in, but that ended up being a major deviation from my own path.