As we head into another new business year (does anyone really work in January - in our defence it’s near impossible to sleep so functioning on all cylinders is a rare occurrence at this time of year), I have high hopes that this fine country is in the process of a brand identity renewal.

Have we rested on the laurels of the Lovable Larrikin for far too long? It’s not really an identity that serves us well if we want to be taken seriously on the world stage, not least because where do women fit in with that?