Social Media is forever evolving and changing. Understanding and harnessing the power of the online conversation can be the difference between your message being buried in a place people never get to see it and it reaching thousands of targeted people.
Underground Communications understands the importance of being where your audience is, and of how to become part of the community to increase brand awareness, monitor feedback to your brand and products and manage customer relations. Through the different social media channels and tools available we can create an integrated approach to communicating with your stakeholders and measuring the results.
We can help you:
- make use of social media sites such as Twitter and Facebook
- learn how to harness the power of the blog, both your own and others'
- measure your social media reach
- combine your online and offline publicity for maximum reach and effect
- train your staff in the effective, ethical and 'best-practice' use of social media
- monitor online conversations about your brand and establish the best way to respond
avery products - secretaries & PA's are awesome!
Avery Dennison Office and Consumer Products markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies.
We work closely with their marketing team in both the traditional media and online space to ensure a common message is delivered across all platforms. The Secretaries and PAs are Awesome! Page is specifically targeted at people working in the administration industry and we provide carefully balanced content and management of the largely followed page.
"Underground Communications has been working with the Avery team since January 2011.
Our social media strategy was moving into a new phase where we were looking to drive more value from our efforts and gain a community of users who could share their experiences around finding solutions to their organisational challenges within their workplace.
We moved to Underground Communications on the recommendation of the marketing director from another organisation. This in itself was good reason to consider them and as it has turned out it was a great choice for the Avery brand.
The Underground Communications team provides idea generation, information sourcing, community management and copywriting services to the Avery team and provides excellent service and support in the execution of our plans."
Jane Knowler, Digital Marketing Manager - Avery Office and Consumer Products