Pro Bono Success for Resource Centre

It was our privilege to be asked to contribute our PR skills to spreading the word about a charity art auction held in Manly on 17th September.

Heather Loudon, a local hairdresser and artist, decided to take her local councillor’s request to give back to the community she had just been granted citizenship in seriously. She put in nine long months of hard work creating this event in support of the Manly Warringah Women’s Resource Centre when she discovered that their much-needed funding had recently been cut by the State Government.

Despite the event, which was MC’s by local celebrity Alyssa Jane Cook, bringing together 30 local artists who had donated their works for sale on the night, and although Heather had been previously featured in the local paper three years prior, a reduction in space allocated to art meant that she was having difficulty capturing the attention of the press.

Our skilled Account Manager, Sarah Watson, was able to review the material and create a media submission that piqued the interest of the Manly Daily, resulting in a column feature on page 9 of the paper two days before the auction.

We are so pleased to have been able to contribute in some small way to this wonderful cause, which raised $17,385, well above the $10,000 target.