media relations

We combine experience and agility to create an effective media communication strategy that helps grow your brand awareness and support your paid media and marketing activities, producing a stronger message for your brand.

The rapidly changing media landscape presents new and different opportunities, at the same time as maintaining traditional coverage options. Through our experience and strategic thinking, we make sure we stay in touch with all opportunities that will provide the best exposure for your brand.

We can help you:

  • find an angle that will interest journalists and online sites, and submit a pitch that produces cut through to encourage the pursuit of the story
  • write a compelling media release, story pitch or by-lined article constructed to capture attention quickly
  • submit your campaign to targeted media groups and follow up
  • co-ordinate interviews/photos with the publications
  • offer advice and media training to keep you on track and feeling confident during an interview


Pearson Education

"Loved working with Underground Communications.

Karen and her team put the customer first and were flexible with tight timelines getting us a good range of media coverage when it was needed."

Fraser Cargill, Vice President Government Relations, Pearson Asia Pacific


"I enjoy working with Karen and the Underground Communications team on our media strategy.

They come up with great ideas and good insights when things aren't working the way that we would like. They are definitely PR experts and very switched on to the digital world.

Celeste Kirby-Brown, Sales and Marketing Director, Ezypay