Giving Back and the road to B Corp
Late last year we made a rather ambitious commitment to work towards becoming a registered B Corp by 1 March 2018 and, with the great talent and resources we have on our team we are well on our way to that goal. It's a lengthy and involved process, ensuring the key values and intentions that we have naturally as a brand are documented and recorded as specific policies. This then drives practice and procedure within the organisation.
As part of the process we have evaluated how we give back to the community, something that is very important to us as a company. For the last three years we have supported the Red Cross through financial donations as well as taking part in the Whitelion major annual fund raising event, Bailout. Over this time we have developed a special relationship with Whitelion and have made the decision to consolidate our charitable giving into one organisation, where we can contribute both financially and on a practical level, employing our core skills.
From 1st January 2018, 1% of all corporate, invoices (ex GST) will be donated to Whitelion. We are currently in discussion with them as to where exactly our contribution will go but, as we believe that the future of humanity rests in how we raise our young generations, their work in helping young people reach their full potential despite their start in life or choices they may have made in the past aligns fully with our core values.
We are also in discussion with the team as to how we will most effectively contribute our time to helping grow their brand awareness and the great work that they do.