random acts of pr ness


Sometimes communication involves getting people together for a seriously fun product launch, a great party to thank your customers, a fund-raiser or to gather the media and talk about your great new products and services.
At Underground Communications we think partying is a serious business and take great pride in organising an event to remember. We can organise small and intimate gatherings or large scale events, depending on what's right for you and your needs.

We spend time discussing the best approach to getting your message out to the right people, whether it's the media, your staff, your customers or a combination of all of the above.
We can help you:

  • source the right venue for the size of your event and your budget
  • organise invitations and attendance at the event 
  • Liaise with appropriate media organisations to attend your launch or press event
  • follow up and gather feedback after the event
  • recommend and implement follow-up publicity and communication

avery products – There’s no place like Avery Home

When Avery Dennison needed to launch their new product range, Avery Home into the Australian market, one of the challenges for our team was to establish a relationship with a new retailer market outside Avery’s core corporate stationery customers.

To attract the attention of this new market we proposed a product launch that would be fun, would demonstrate the products to their full potential and would bring new people to the Avery fold. Hosted at Sydney Tower Sky Venue, we transformed the function area into a living/kitchen space with spectacular views!

The mix of home wares retailers and consumer media were impressed with this versatile new range of home organisation products and, as a result of the event, we were able to help Avery establish a new relationship with one Australia’s leading storage retailers, in addition to securing coverage in consumer media for the new Avery products.

product launch

Karen and the team came up with an excellent concept and execution plan to solve the distribution plan for our new range. The event was a huge success and I was even happier with the results from the event - new distribution and media coverage!

Grant Emanuel - Senior Product Manager, Avery Dennison